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✦ Digital Marketing

Digital Marketing

Driven by results, my work breathes life into brands using clear insights drawn from numbers. Each campaign is carefully built to pull people in while guiding them toward meaningful actions — turning interest into lasting connections without relying on flashy tricks.

Post Graduate in Digital Marketing · Digifine Academy

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Who I Am

About Me

Certified digital marketer

Hi, I'm Monika Marathe — a Social Media and Digital Marketing Specialist where real outcomes matter more than fancy titles. I hold an MBA in Marketing from D.Y. Patil College and a Post Graduate Diploma in Digital Marketing from Digifine Academy, known across Mumbai for its strong training in this area.

Half a year into my work life as a Digital Marketing Specialist; Social Media Specialist, different tasks have come my way — shaping ads that perform well, building slow-growth methods without paid boosts. Through these steps, insight grew: how people decide, what platforms favour, ways to tweak efforts for better results.

Most folks lean one way, either wild ideas or strict numbers. Not me. A quiet test runs behind every choice, feeding results back into fresh tweaks. Creativity gets room to stretch, sure, yet it always answers to real outcomes tracked over time.

I specialize in Paid Marketing, SEO, Social Media Planning amp; Oversight, Programmatic Advertising, Email Marketing Automation, and Performance Analytics & Reporting. My goal is guiding brands to shape a real digital presence — one that grows steadily and speaks truthfully to people who care.

6+
Months Experience
MBA
Marketing Degree
PG
Digital Marketing
What I Do

My Skills

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Paid Marketing (PPC)
Running ads on Google and Meta takes more than just setup. Starting with what people search for, moving through how others play the field — bids shaped by real data, visuals that speak clearly. Each part connects so spending works harder. Lower costs show up when results climb higher.
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Search Engine Optimization
Out there among websites, standing tall takes more than luck. My approach weaves together on-page, off-page and technical SEO so pages show up when people search. Expertise includes meta tags, content, internal links, site audits, indexing, page speed, link building, and keyword research.
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Social Media Marketing
On social media I build real connections for brands across Instagram, LinkedIn, and Facebook. Through consistent voices they start showing up where people already are — creating content schedules that match brand tone, visuals that stand out, targeted paid promotions, and community growth.
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Programmatic Advertising
Algorithm-driven tools handle placement through real-time decisions instead of manual input. Key capabilities include real-time bidding (RTB), audience segmentation and retargeting, data-driven display advertising, and campaign optimisation using analytics — so brands find exactly who they need with precision.
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Email Marketing
Email still works well to keep potential buyers engaged and businesses connected with existing customers. I specialise in campaign design and execution, audience segmentation, automation workflows, A/B testing subject lines and content, and performance tracking — building results quietly over time.
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Analytics & Reporting
Right where decisions begin, data shapes smart marketing moves. Google Analytics 4 shows what's really happening; Meta Insights adds depth by revealing audience behaviour behind the numbers. Focused on campaign performance analysis, user behaviour tracking, funnel optimisation, and ROI measurement.
My Work

My Projects

🚀 Google Ads · Meta Ads
E-Commerce PPC Campaign Optimisation
A D2C fashion brand's full-cycle ad efforts were guided with attention to smoother operations and room to grow. In-depth keyword research, restructured ad groups, optimised bidding strategies, and improved Quality Scores delivered a 38% reduction in cost-per-acquisition and double the return on ad spend within 3 months.
📈 SEO · Content Marketing
Grow Local Business Naturally
Created a full SEO plan for a Mumbai-based service business — technical website audit, keyword mapping and targeting, on-page optimisation, and a blog content strategy. Results: organic traffic up 120% over four months, with higher positions in search results for important terms.
🎯 Social Media · Brand Building
Social Media Brand Revamp Campaign
Led a full social media overhaul for a wellness startup — built a consistent brand look, created a content schedule, designed campaign materials, and executed paid promotions. Results: followers doubled in two months with engagement rates showing a noticeable increase across platforms.
Insights & Articles

Blogs

🏙️
Education · Mumbai
Top Digital Marketing School Mumbai
The right school sets the stage for your future in digital marketing. This post walks through leading options across Mumbai — what each teaches, how much it costs, credentials offered, and job support — so you can weigh choices clearly.
Read Article →
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Career · Skills
Top 10 Skills Every Digital Marketer Should Have
Out here, digital marketing shifts faster than anyone notices. To keep up, you simply learn nonstop — no shortcuts. This post maps key talents grabbing attention right now: data smarts tied to smart storytelling. Master these, expect sharper edges over rivals.
Read Article →
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SEO · Beginner Guide
What Is SEO? A Simple Guide for Beginners
Starting out might feel confusing, yet getting found online often comes down to just a few key moves. This beginner-friendly guide breaks down what SEO is, how invisible systems shape search results, and why organic growth beats tricks every time.
Read Article →
Credentials

My Certifications

Digital Marketing certificate 1
Digital Marketing Certificate 2
Digital Marketing Certificate 3
Digital Marketing Certificate 4
Digital Marketing Certificate 5
Let's Connect

Get In Touch

Maybe you've got a project brewing, a brand needing room to breathe, or a quiet idea waiting to pair up with the right rhythm. Talking could help — fill out the form or reach me directly.

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Location
Mumbai, Maharashtra, India

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